Pavel Shulga
Content:
What does SEO site optimization mean
Optimization, or SEO - it is set of actions aimed at improving positions site in extradition search engines. It is one of the most effective means of competition and the quality development of the Internet project.
Types of site search engine optimization
Depending on compliance with search engine rules optimization may be:
- "white»- use of officially authorized methods progress;
- "gray»- the application of methods that are not particularly welcome to the PS, but can be effective;
- "black»- the use of prohibited promotion methods that lead to sanctions or ban.
Depending on the object of work it is customary to distinguish two types of optimization - external and inner.
What is included in external optimization
This part of the search engine optimization process aims to create reference profile web resource. As a result, several goals are pursued at once:
- increase in the flow of visitors;
- diversity traffic;
- brand promotion;
- management of company reputation on the Internet (SERM);
- growth of positions in search engine output.
Effective work with a reference profile implies building quality reference mass. For this purpose linkbilder should regularly:
- plan phased placement external links and make anchorsheets;
- choose diverse and high-quality donor sites;
- cook content or parcel text;
- place backlinks on third-party resources;
- analyze the work done and the effect obtained.
If we discuss the site on the network, search engines will notice it. Moreover the quality of external links has a more noticeable effect on ranking search pages, than quantity.
What is included in internal optimization
Internal optimization - this is a work on the content of the web resource. Consists of the following steps:
- Compilation semantic core - selection keywords, by which the site will be promoted;
- Technical adjustment - creating logical structures, preparation of service files robots.txt and sitemap.xml, elaboration adaptability and cross-browser, improvement loading speed, selection humanoid URLs etc;
- Improvement usability - evaluation and refinement of the design, ease of location and filling of elements, navigation and any other work aimed at improving the quality of the web resource in terms of the comfort of visitors.
- Routing meta tags and headers - filling in optimized and unique tags Title, Description and H1-h3.
- Content creation - writing useful, unique and optimized texts for queries, correct processing of them on pages, adding others types of content (cards, videos, infographics), analysis and updating of early publications.
