Translated from English as an “anchor” and is a visually displayed text part of any links, under which her address "hits.

In the page code anchor links are placed between tags and looks like this:

< a href="http://seo-akademiya.com/">Anchor</a>.

Links in which the role of an anchor directly acts URL, called ungodly.

When building up the external reference mass promoted website it is important that the recommended proportions of anchor, non-zancore and mixed links are respected (10/60/30 %).

It is also important that in anchor links, the texts of the anchors correspond in meaning to the content of the pages to which they lead and contain keywords.