So on IT slang they call a specialist in SEO promotion. The option “optimizer”, since the activities of the seoshnikov are mainly related to measures for various types website optimization.

Despite the variety of possible actions of the seoshniki, they all have a common goal - promoting the website in TOPs issuance of search engines according to specified requests.

Depending on which optimization methods are used, seos are conditionally divided into:

  • blacks that use fully unapproved search engines promotion methods (clowaking, dorvei, spamdexing etc.);
  • whites who “play” exclusively by the rules of search engines, giving preference to safety at the expense of speed and effectiveness (work on quality content, increase authority web resource);
  • gray that combine black and white methods, balancing on the verge of “efficiency / security”.