Content:

Who is the phollover

Follover (from English follower - follower) - user social network, which signed up for any update account

B internet marketing the term came from Twitter’a. Users who wish to be the first to learn about the “tweets” of an interesting author click on the Follow button (“follow”), as a result, his messages appeared in their tape immediately after publication. Exactly the same button later appeared on Instagram.

кто такой фолловер в социальных сетях

Creators of other popular social networks YouTube and VKontakte use the term subscribers - "subscribers". In the online community, these are actually exact synonyms. 

Since the name “follover” is used to it earlier, it is this term that is now used in the field of Internet marketing. A community page subscription or a personal promotion account is called folling.

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Why do we need phollovers

Work SMM- professionals among other things aims at a constant increase in the number of subscribers at the accounts they promote. This is a kind of page status indicator, talking about the popularity and high degree of interest of social network users. A large number of followers attract new “followers” as well as advertisers. As a result, it is they who determine the profitability of the project. Plus good for that social signals positively affect the results SEO.

Ways to attract followers

  1. Regular publication of interesting content, work with bloggers, the use of targeted advertising, the creation of information guides and commercial offers for target audience. Attracted subscribers are interested in subject, ready to be active and commit target actions. Minus natural attraction - it takes a lot of time.
  2. Mutual Folling. Manual selection of accounts of similar topics for signature exchange. Partner's fallover can go to the page of the author of the post flickering in his tape. Minuses of the method: takes a lot of time and does not guarantee that the offer of mutual subscription will be accepted.
  3. Paid Services, with which you can not only quickly find accounts and subscribers by the specified parameters, but also increase the number of followers due to bots. Doubtful method, he brings nothing but “naked” numbers. In addition, you can earn so ban social networks.