Translated from English - "targeting, planning. In Russian-language terminology regarding website promotion, as usual, the duplicated version is used - “targeting.

Targeting is a popular marketing tool used to distinguish Internet users from the total mass according to certain criteria target audience in order to convey information to her (usually advertising).

The use of targeting as part of advertising campaigns can significantly increase their efficiency and reduce the cost of advertisers to pay for displays of advertisements to users who are not representatives of Central Asia.

Targeting used in contextual advertising, in advertising campaigns on the pages social networks, and sometimes when placed banners.

Depending on the criteria by which the user's entry into the target audience is determined, targeting is divided into:

  • geographical (geolocation), with which the display of advertisements is configured only for users from the region indicated by the advertiser (location is determined by IP);
  • social-demographic, in which Central Asia stands out based on age, level of education, social. status, gender, etc.;
  • temporary, with the help of which it becomes possible to configure the advertising campaign taking into account the wishes of the advertiser regarding the time of the display of ads (at certain hours of the day or days of the week);
  • by interests - the choice of ads for displays to a specific Internet user is carried out by analyzing the history of his requests to the search engine and determining the categories of information / goods / services of interest to it, etc.;
  • behavioral - similar to the previous species, but except search queries the user also takes into account the history of his actions (views of sites, making purchases, etc.);
  • thematic - used mainly in contextual advertising to configure ad impressions only on the pages of those websites that correspond to the given advertiser subject.